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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. Northern Train Outfitters wants to identify subscribers with something other than an email address. What value can be used to accommodate this?

A) System Preferences
B) Subscriber Key
C) Subscriber Attributes
D) Primary Key

2. A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the bottom of the NTO email, the subscriber sees three links: Manage Subscriptions, Profile Center, and One-Click Unsubscribe. The subscriber clicks One-Click Unsubscribe.
Given that NTO Is using the default subscription center, which two options are given when the subscriber clicks One-Click Unsubscribe?
Choose 2 answers

A) Subscriber can choose which publications to unsubscribe from.
B) Subscriber can choose to resubscrlbe to the list used for the send.
C) Subscriber can choose to be unsubscribed from all NTO publications.
D) Subscriber can choose to be removed from the data extension.

3. When the number of subscribers exceeds one million records, which data model is preferred?

A) Data Extensions
B) Data Filters
C) Groups
D) Lists

4. What is a true statement about the Master Unsubscribe? (Choose 3)

A) Subscribers can be manually unsubscribed in Subscriber Properties
B) Subscribers can Master unsubscribe themselves via the Subscription Center
C) Subscribers can be Master unsubscribed via an import to All Subscribers
D) Subscribers can log in to the Salesforce Marketing Cloud to unsubscribe
E) Subscribers can contact the Salesforce Marketing Cloud to unsubscribe

5. A marketer creates a new sendable data extension, and defines the Customer_ID field as the field in the Send Relationship that relates to Subscribers on Subscriber Key. What will the send status in All Subscribers be associated with?

A) The Subscriber ID in a System Data View Table
B) The Email Address Profile Attribute
C) The Email_Address field in the Data Extension
D) The Customer_ID field in the Data Extension

Solutions: