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Exam Code: adwords-reporting
Exam Name: Google Reporting and Analysis Exam Practice Test
Updated: Sep 22, 2026
Q & A: 211 Questions and Answers
adwords-reporting Free Demo download
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Display Advertising | 15-25% | - Display Network Strategy - Ad Formats - Bidding Strategies - Audience Targeting |
| Topic 2: Optimization | 15-20% | - A/B Testing - Bid Strategy Adjustments - Performance Diagnosis - Budget Optimization |
| Topic 3: Measurement and Reporting | 20-30% | - Data Interpretation - Reporting Tools - Google Analytics Integration - Campaign Performance Analysis - Conversion Tracking |
| Topic 4: Video Advertising | 15-20% | - YouTube Strategy - Bidding and Targeting - Video Ad Formats |
| Topic 5: Search Advertising | 20-30% | - Keyword Matching - Performance Optimization - Bidding and Budgeting - Ad Creation |
You are a Google AdWords consultant for a new client. The client has already set up a Google AdWords campaign, but they aren't getting results yet. The client would first like for you to explain the different columns of the Campaigns tab as seen in the figure. Your client is most interested in which column would tell him how well the campaign is doing. What column tells the most information about the campaign's overall performance?
Correct Answer: D 🗳️
What reporting portion of Google Analytics would you examine if you're interested in seeing your most popular pages in your website?
Correct Answer: B 🗳️
Andrea is the webmaster for her company's website that sells scrapbooking products online. She wants to make sure that when she reviews data collected from Google Analytics, it doesn't include statistics from people originating within her own domain. She creates a filter that excludes traffic from her defined domain. How will Google determine whether the traffic visiting her website should be included or excluded?
Correct Answer: B 🗳️
You are trying to determine the return on investment for a Google AdWords campaign for a client. Which of the following is the correct formula for finding the return on investment for Google AdWords?
Correct Answer: A 🗳️
When you begin to work with the Google Website Optimizer there are two essential pages you need to identify. What are the two pages?
Correct Answer: C 🗳️
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