Oracle 1Z0-1031 : Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials

1Z0-1031 real exams

Exam Code: 1Z0-1031

Exam Name: Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials

Updated: May 27, 2026

Q & A: 75 Questions and Answers

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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client wants to run a site side optimization campaign. Which two actions are needed? (Choose two.)

A) Place BlueKai JSON tag in header of page before page content loads.
B) Set up logic if user qualifies for multiple audience segments.
C) Recommend leveraging Broad match where possible.
D) Ensure client is enabled on Match Multiplier.
E) Suppress 1st party converters to ensure that you are only reaching prospects.


2. Your client has an account with Oracle - Maxymiser and they want to configure the app for this platform within the Oracle DMP and ensure that their pricing model allows them to purchase data on a cost per impression basis.
What campaign solution and pricing model must you select?

A) Dynamic creative optimization | flat fee
B) Media targeting | cost-per-stamp
C) Social | real-time bidding
D) Email | auction
E) Site optimization | flat fee
F) Search | % of spend


3. Your customer must produce a report that shows tag fire counts with the following requirements:
* History - past 7 days
* Aggregation - daily
* Dimensions in specific order: Country, Container Name, Container Type Which is the correct set of steps you should perform in order to produce this report?

A) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the
"Run" button.
B) Go to Report and then Tag Hits. Select Date Range as "Past Week". Click "Export".
C) Go to Report and then Container Hits. Select Date Range as "Past Week". Click "Export".
D) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the "Run" button.
E) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Hit the "Run" button.


4. What is the impact on targeting when you create an audience with two categories, where each category is in a separate segment?

A) The audience structure creates a Boolean NOT, where users having one category are excluded from the targeting.
B) The audience structure creates a Boolean OR, where a user having either category can be targeted.
C) The audience structure creates a Boolean AND, where a user must have both categories to be targeted.
D) The audience structure creates a Boolean AND NOT, where uses must both have one category and not have the other category in order to be targeted.


5. You are working with a global organization. After discussing their company structure, you find that they are centralized organization and operations are run from one global template that is followed by all regions. What seat governance structure should you recommend to your client?

A) A single seat shared by all regions
B) Full agency control
C) Horizontal regional empowerment
D) A global DMP nerve center
E) A global template with local nuances


Solutions:

Question # 1
Answer: A,B
Question # 2
Answer: F
Question # 3
Answer: D
Question # 4
Answer: B
Question # 5
Answer: D

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