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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. An analyst is creating a dashboard that needs to contain year-over-year comparisons for at least the past twelve months, possibly longer. There are three data views that contain the sources needed and are based on the identity that the analyst wants to use.
Which data view should the analyst use?
Response:

A) The data view with the 18-month rolling data window.
B) The data view with the 24-month rolling data window.
C) The data view with the 36-month rolling data window.
D) The data view with a 12-month rolling data window.

2. Your marketing team needs weekly sales performance reports segmented by product categories. After configuring the report schedule, the team reports that the files they receive are unreadable. Upon investigation, you find that the export format was incorrectly set. What should you do next?
Response:

A) Increase report delivery frequency to daily.
B) Enable calculated metrics in the report.
C) Recreate the report with new data filters.
D) Change the export format to a compatible file type like CSV or Excel.

3. The marketing team of an insurance business wants to review their weekly performance every Monday. They need a workspace project with data for past week from Monday to Sunday for reporting.
As a CJA Business Practitioner, how will you create a custom calendar date range to address this requirement, considering the week starts from Sunday as per default data view calendar settings?
Response:

A) In the calendar control select 'Last 7 days' from the Preset dropdown and then uncheck 'Use rolling dates' option with rolling weekly value
B) In the calendar control check 'Use rolling dates' option and choose Start as 'Start of current week' plus 1 day and End as 'Start of current week' plus 8 days
C) In the calendar control check 'Use rolling dates' option and choose Start as 'Start of current week' minus 6 days and End as 'Start of current week' plus 1 day
D) Select a custom range and manually adjust the start and end dates every week

4. A retail company wants to analyze their customers journey across their website, mobile app, in-store, and customer contact center. Which filter container level is recommended to support cross channel analysis across multiple sessions in this scenario in CJA?
Response:

A) Person
B) Event
C) Channel
D) Session

5. Which settings should be configured when defining a new segment in Adobe CJA?
(Select two.)
Response:

A) Inclusion Criteria
B) Identity Stitching Rules
C) Data Ingestion Type
D) Segment Timeframe

Solutions: