HP HP2-I18 : Selling HP Supplies 2020 (APJ)

HP2-I18 real exams

Exam Code: HP2-I18

Exam Name: Selling HP Supplies 2020 (APJ)

Updated: Aug 19, 2026

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HP HP2-I18 Exam Syllabus Topics:

SectionObjectives
Topic 1: Selling HP Supplies- Customer needs analysis
  • 1. Office printing requirements
    • 2. Cost-per-page considerations
      - Sales positioning strategies
      • 1. Competitive differentiation vs third-party supplies
        • 2. Value-based selling approach
          Topic 2: HP Managed Print Services and Solutions- Sustainability and efficiency
          • 1. Recycling programs
            • 2. Energy and resource efficiency messaging
              - Managed Print Services (MPS)
              • 1. Service models and benefits
                • 2. Contract and subscription offerings
                  Topic 3: Customer Engagement and Objection Handling- Handling objections
                  • 1. Price sensitivity responses
                    • 2. Quality and reliability justification
                      - Sales conversations
                      • 1. Aligning supplies to business outcomes
                        • 2. Identifying decision makers
                          Topic 4: HP Print Portfolio Overview- HP printing and imaging products
                          • 1. Printer categories and positioning
                            • 2. Key value propositions of HP print solutions
                              - HP Supplies Ecosystem
                              • 1. Original HP ink and toner positioning
                                • 2. Supplies lifecycle and usage models

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