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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. You are a Google AdWords consultant for a new client. The client has already set up a Google AdWords campaign, but they aren't getting results yet. The client would first like for you to explain the different columns of the Campaigns tab as seen in the figure. Your client is most interested in which column would tell him how well the campaign is doing. What column tells the most information about the campaign's overall performance?

A) Clicks
B) Impressions
C) Average CPC
D) CTR

2. What reporting portion of Google Analytics would you examine if you're interested in seeing your most popular pages in your website?

A) E-commerce
B) Content
C) Web page views
D) Goals

3. Andrea is the webmaster for her company's website that sells scrapbooking products online. She wants to make sure that when she reviews data collected from Google Analytics, it doesn't include statistics from people originating within her own domain. She creates a filter that excludes traffic from her defined domain. How will Google determine whether the traffic visiting her website should be included or excluded?

A) Google won't be able to achieve this goal. The filter to exclude traffic from a specific site is for referral traffic, not for visitor traffic.
B) Google will perform a reverse lookup on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.
C) Google will perform NSLOOKUP on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.
D) Google will examine the header file of the incoming traffic to determine if the visitor originates from the domain that should be excluded.

4. You are trying to determine the return on investment for a Google AdWords campaign for a client. Which of the following is the correct formula for finding the return on investment for Google AdWords?

A) (Revenue from sales - Advertising costs)/Advertising costs
B) (Revenue from sales - Advertising costs)/Revenue from Sales
C) (Revenue from sales - Advertising costs)
D) (Revenue from sales - Advertising costs)/Duration of Ad

5. When you begin to work with the Google Website Optimizer there are two essential pages you need to identify. What are the two pages?

A) Landing page and conversion page
B) Landing page and conversion page
C) Test page and conversion page
D) Test page and live page

Solutions: