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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. What is a BlueKai Mobile Statistical ID?

A) A BlueKai generated ID collected from environments where cookies are not allowed. This ID is collected when users browse the mobile web with third-party cookies disabled. When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
B) A third-party cookie ID collected off of desktop environments. This ID is collected when users browse the web desktop devices that accept third-party cookies. It is most commonly collected via the BlueKai CoreTag directly from a client's site.
C) The aggregation of all inventory from BlueKai mobile statistical ID, and BlueKai third-party mobile cookie ID. This ID is collected when users browse the mobile web with third-party cookies disabled.
When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
D) The aggregation of all inventory from Google ADID, and Apple IDFA. This ID is collected when users are interacting with Mobile applications on Android device or Apple Device.
E) A third-party cookie ID collected from specific mobile environments that accept cookies. This ID is collected when users browse the mobile web with browsers that support third-party cookies. When this occurs, BlueKai will generate a mobile web cookie to identify the user. Most mobile web browsers support third-party cookies by default, the key exception here is Safari on iOS, which disables all third-party cookies by default.

2. Which of the following is a real world use case for a search campaign?

A) Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.
B) Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.
C) Serve different ads to various demographic groups so that messaging is relevant to the user's persona.
D) Ensure customers receive relevant offerings when landing on the site page.
E) Leverage the device-bridging technology to find users across their devices.

3. A client wants to onboard data via the User Data API using their own ID (PUUID) for the transaction. Which of the following must be established?

A) Create an Audience.
B) Deploy an ID Swap tag.
C) Create and activate a Data Campaign.
D) Configure Self-Classification Taxonomy and Classification Rules.

4. How do you validate that you can use your developer keys to send authenticated message requests to the web services?

A) Use the ID Segment API
B) Use the Ping API
C) Use the ID Types REST API
D) Use the Audience Grant API

5. How are look-alike models produced?

A) They are built by creating audiences from categories with high index values.
B) They are built within the platform using logic to connect audiences.
C) They are built by ingesting online data from partner sites.
D) They are built by data partners using complex algorithms of multiple data attributes.
E) They are built by identifying targets with the highest action rate on the Funnel Analysis report.

Solutions: