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Facebook Certified media buying professional Sample Questions:

1. You've created a Facebook pixel for your client through Business Manager Account. You have a role of Ad Account admin and were added to your client's Business Manager accounts.
You need to give access to your Community Manager so that they can start running remarketing campaigns.
How do request access for your Community Manager to the pixel?
(Select two that apply)
Choose ALL answers that apply.

A) You need to make sure your community manager has the correct access level on your client's ad account.
B) You need to assign the ad account to your client's pixel.
C) You create a new Facebook pixel on your Business Manager
D) You add your Community Manager as Analyst to your client's Ad Account.
E) You add your Community Manager as Admin to your client's Business Manager
F) Your community manager should have access to all the tools since he is an analyst in your client's add account.

2. What are some best practices for videos in Facebook News Feed that will drive the most positively impacted Ad Recall?
(Select all that apply)
Choose ALL answers that apply.

A) Make sure message is easy to understand with sound off
B) The video needs to have a lot of text to convey the right message
C) Be open to experiment, test and make changes to your videos
D) Capture attention quickly in the first 3 seconds of video
E) Make long videos
F) The product being featured should be featured for the majority of 30 seconds of ad

3. You are running a video campaign for your client. The video has the following characteristics:
* Video has a length of 4 minutes
* The video has subtitles
* The video has influencers utilizing the product after 30 seconds in the video
* The video requires music in the first 10 seconds
What changes would you suggest your client to make?
(Select three that apply)
Choose ALL answers that apply.

A) Take off subtitles
B) Add thumbnail image with less than 20% text
C) Tag influencers in the video.
D) Change video so that it does not require sound in the beginning
E) Reduce video length to 1 minute.

4. You've spent over $13,400 the seven weeks of running campaigns. You go to your data and realize you are getting close to 6,000 Lead Events on the main landing page of the product, 450 Add To Cart Events, 192 Initiate Checkout, and 73 Purchase Events.
You want to expand the ads to new audiences.
What strategies should you follow?
Select the best 2 that apply.
Choose ALL answers that apply.

A) You should build similar audiences based on people who have visited the website to the main landing page of the product.
B) You should build lookalike audiences from all of the website visitors.
C) You should build lookalike audiences from people who have made purchases.
D) You should build lookalike audiences from people who have initiated checkout process and add to cart events.

5. You've launched a campaign with the following characteristics:
You are targeting two different audiences: a core audience and a lookalike based on your customer database The campaign is running two ad sets You are optimizing for CPM The campaign is running two different images with text that covers less than 20% of image size After two weeks you realize that the CPM in Instagram are considerably higher on both ad sets than Facebook; however, only 20% of the budget was spent on Instagram. You want to gauge better Instagram performance and true CPM.
How do you optimize your campaign to achieve this goal?
(Select two that apply)
Choose ALL answers that apply.

A) You should create two new ad sets with Instagram as the only placement.
B) You should turn off Instagram placement from both ad sets.
C) You should join audiences into one ad set and run a new campaign with Instagram.
D) You turn off Facebook placement from both ad sets.
E) You should create a third ad set with a lookalike audience.
F) You should switch your optimization from CPM to video views.
G) You should turn off Facebook placement from one ad set.

Solutions: