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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters (NTO) wants to grow its number of email subscribers.
Which action follows best practices to increasesubscribers?

A) Send an email to NTO's entire customer database asking for referrals.
B) Collect emails at offline activities, including in stores.
C) Send an SMS to NTO's entire customer database with a link to subscribe.

2. Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most imageshave multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results.
How should the number of tags selected for an asset be minimized while still providing the necessary granularity?

A) Use nested tags to create hierarchies.
B) Leverage Einstein for content tagging.
C) Make the Customer Keymore descriptive.

3. A marketer needs to send emails to all 20 members of the creative team for proofing as a part of an email campaign.
Which Preview $ Test Content Personalization optionshould be used?

A) Based on Subscriber Preview List or Data Extension
B) Based on Preview
C) Based on Recipient test Data Extension

4. A marketer needs a quick count of record in a data extension with 'Djibouti' as they value for Country.
What should they use to determine the number of matching records in the least number of steps?

A) Data Filter
B) SQL Query
C) Filtered data extension

5. A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension.
What should the marketer do to ensure the data extension appears as a RecipientTest Data Extension in the Test Send menu?

A) Save the data extension in the Test Folder.
B) Associate the data extension to the Campaign.
C) Create the data extension as'Is Testable'.

Solutions: